Performance and More
While number of opportunities generated is always a good metric, there are many others to determine if the data was well targeted, the pitch is good and how well operators are performing.
SmileCRM not only has all these key metrics built in, but allows you to automate a lot of the campaign reporting.
If you use agency staff, SmileCRM only allows them to see the data you allow them to see, but you can see all their activities including time spent on a call.
This allows you to choose the depth of monitoring that suits your needs.