Following on from the last article on "Does telemarketing need an address?", what happens if you want to use some geographic filters but all the record has is contact, company and a landline?
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Sounds like a daft question doesn't it, after all telemarketing is all about calling a telephone number to speak to a specific person, so what has where the company is located got any thing to do with it ?
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This article will look at the various software options we have seen used in the telemarketing sector and is part of the "back to basics" series which looks at various aspects of telemarketing.
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This article will look at the various pricing options we have seen used in the telemarketing sector and is part of the "back to basics" series which looks at various aspects of telemarketing.
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Maybe that is slightly exaggerated, but given the news from the ICO about companies getting fined surely they must hate it - but why ?
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If you use "click-to-dial" using a softphone you will probably have seen that Chome continually prompts to confirm you are OK to use your VOIP solution of choice.
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When you are a small company, Excel is a godsend as its so easy to update data, sort/select, and generate reports. But when should you think about a system to replace it?
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While we have already published an article about auto-diallers, a recent conversation with a client about using this technology for the B2B market made us add some more "flesh" to why they don't really work for B2B...
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Over many years of implementing large systems, integrating systems that shouldn't be integrated, and converting data that couldn't be converted, something has become all too clear...
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In a previous article we took a look at the trends for office space in the telemarketing area.
In this one we will take a look at the hardware needed to support telemarketing...
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This isn't normally looked at as part of the overall infrastructure of a telemarketing company, however it is probably one of the most costly.
Renting office space has changed very little over the course of the last 40 years, you search for a suitable property and you lease it for a certain length of time.
Of course variations such as serviced or co-working spaces can change the cost base, but in principal its the same as it was in the 1980's...
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With the historical backdrop of scam calls and tight legislation as a result, couple this with the rise of email and social marketing, has caused telemarketing to change out of all recognition to the early days of paper call lists and manual reporting, but how did we get here?
Part 2 of this article takes us from the first emergence of modern telemarketing through some of the key events that shaped it into its current form...
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With the historical backdrop of scam calls and tight legislation as a result, couple this with the rise of email and social marketing, has caused telemarketing to change out of all recognition to the early days of paper call lists and manual reporting, but how did we get here?
Part 1 of this article looks at history that leads up to telemarketing being a recognised marketing channel...
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When I speak to people who are looking to market their products, telemarketing usually gets a sharp intake of breath quickly followed by mutterings about "no clue what they are paying for". Yet telemarking can yield phenomenal results so why is there such loathing of telemarketing?
Part of the problems people have with telemarketing stems from the call at 8pm where there is just silence at the end of the line until an operator is assigned to the call.
But telemarketing for the B2B market is vastly different, by enlarge, run by very professional companies with some really talented people.
So why are companies afraid of using a telemarketing company?...
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As the information age took hold, automatic calling of numbers saved people manually dialling hundreds of numbers each day.
For the b2c market this also had the added advantage that if people were not home then operators could be fed only "live" calls.
For the b2b market the advantage of this type of dialler is eroded as people usually answer the phone!...
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